MAIA BLOG

The discussion of beauty ideals through time and geographical space is a very long, layered, and complex one that can be approached from many different angles. While ideals may have shifted over time, and not all parts of the world subscribe to the same ones, it is undeniable that some truths persevere, such as the heavy association of external beauty with internal life. This may have been propagated through myths, literature, and poetic allegory in the past. Today it is done so largely through marketing and all forms of media, from classic magazine ads to social media bringing all sorts of morphed imagery into the palms of our hand and the subconsciousness of our minds. In this article we will scratch the surface of how certain beauty ideals have migrated through time and space and affected our aesthetic ideals.

Measure twice, inject once. The importance of a detailed understanding of facial anatomy, especially the vascular framework, when delivering non-surgical aesthetic procedures will likely not come as a surprise. The assessment, diagnosis and appropriate treatment selection all rely on deep anatomical understanding to ensure the efficacy, success and safety of procedures.

Men currently represent a small portion of people pursuing aesthetic treatments, about 10%-20% of the population (Frucht & Ortiz, 2016), but that number is undeniably growing. Consultations with aesthetic practitioners are rising among men due to a number of factors, including the increasing normalization of seeking cosmetic treatments and the growing availability of minimally invasive treatment options. Societally, men are experiencing more pressure to look younger, both due to competition in the workplace and through the emphasis on male grooming in (social) media.

The widespread emergence of botulinum neurotoxins in the field of aesthetics is actively being researched and on the precipice of larger applications. Despite the relative novelty of the field, a lot has already been determined with regards to its effectiveness in different applications. In continuation of the overview on botulinum toxins, this article presents a lens into the general guidelines and treatment recommendations pertaining to facial injection and its associated topography.

Most recent data would suggest that Botulinum toxin injections are the most common cosmetic procedure performed in the world, with an estimated 3 million injections per year (Witmanowski & Błochowiak, 2020). As such, the effects of botox injections and its other brand counterparts have been vastly studied in recent years, and it has been found that related complications and adverse events are rare and often tend to be transitory and short in duration. Nevertheless, understanding potential complications and what can be done to minimize them can still be essential to providing quality service to those seeking treatment, and will continue to promote the healthy growth of the field.

The widespread emergence of botulinum neurotoxins in the field of aesthetics is actively being researched and on the precipice of larger applications. Despite the relative novelty of the field, a lot has already been determined with regards to its effectiveness in different applications. In continuation of the overview on botulinum toxins, this article presents a lens into the general guidelines and treatment recommendations pertaining to facial injection and its associated topography.